Trump Media & Technology Group said Thursday it will launch a paid data feed on Aug. 1 that delivers Truth Social posts from the platform's highest-ranking accounts to institutional trading firms in milliseconds.
The service, called Truth API, aims to turn President Trump's frequently market-moving posts into recurring revenue for the loss-making, publicly traded company while the Trump family retains its majority stake.
The pitch
The feed will run 24 hours a day, seven days a week and include an archive of posts dating to 2022, Trump Media said. It is designed for firms "most impacted by the cost of a delay in information," including high-frequency traders that buy and sell stocks in fractions of a second. Interim Chief Executive Kevin McGurn said "markets already move on Truth Social posts," and expects Truth API to become a "meaningful, ongoing source of revenue."
The lineup
Trump is Truth Social's most-followed user, with 12.9 million followers. His sons Donald Trump Jr. and Eric Trump, FBI Director Kash Patel and the official White House account also rank among the platform's top handles, according to CBS News and The Verge. The president has used the platform to announce tariff decisions and statements on the Iran war that moved stocks, bonds and oil prices.
Scraping block
Trump Media said some firms have been copying its data without permission for months, and warned it will soon block those methods to force them onto the licensed feed. The company did not disclose pricing.
Mark Spiegel of Stanphyl Capital Management told the BBC it would be "unprecedented" if the paid feed included the sitting president's own posts, and that firms trading on the latest headlines would be "at a disadvantage" if they did not pay. Robert Frenchman, a partner at the law firm Dynamis, told Reuters: "It certainly does not seem fair, but yes, a tech platform can tier its distribution of information without violating federal securities laws." The White House declined to comment. No senator, government ethicist or campaign-finance watchdog was quoted by name on the arrangement in the source articles reviewed. Spiegel added that Trump's posts are "just a tiny fraction of what moves markets."
Truth API goes live Aug. 1.